Real behavior, proven attribution.
Understand routines, repeat visits and response to stimuli. Prove the path from campaign to physical visit, and from visit to sale.
Geobehavior is the reading of behavior patterns in space: how often someone comes back, how long they stay, how they respond to a stimulus. Physical attribution is linking that behavior to the business result.
Most companies cannot prove that media drove a visit, and that the visit drove a sale. With presence events over time, Dataoris reconstructs that path and attributes the impact to each step.
This changes the investment conversation. Instead of estimating reach, you measure recurrence, loyalty and the real conversion rate of exposure into a visit, with granularity per person and per event.
The reading blocks are simple and composable: first visit, return, frequency per time window, average dwell time, sequence between points. Combined, they answer questions that digital analytics cannot reach: did Saturday’s campaign bring in new people or the same customers? Do those who visit the competitor also stop by your store?
Physical attribution closes the loop by crossing these patterns with your business milestones: exposure to a stimulus, visit to the point, conversion at checkout. The result is a physical funnel with the same properties as the digital funnel: measurable, comparable and optimizable.
How it works
Model routines
Recurrence, loyalty and movement patterns over time.
Attribute
Link campaigns and stimuli to the resulting visits and conversions.
Prove value
Demonstrate direct impact on sales, in a measurable way.
Why it matters
- Granular physical attribution
- Analysis per person and event
- Recurrence and loyalty
- Proof of offline ROI
Where it applies
Ready to get started?
Talk to our team about Geobehavior & Physical attribution or start with the documentation.