Platform

Actionable audiences in real time.

Build segments from physical behavior and trigger 1:1 actions: contextual notifications, geolocated push and proximity offers.

Audiences based on physical behavior are alive: they change as the user moves. You reach the person by the where, not just the when, and act at the instant it makes a difference.

Create segments by point of interest visited, by route, by recurrence or by absence. For example, those who passed near the store and did not enter, or those who stopped visiting in the last few weeks.

Each segment connects to an action: a contextual notification on the move, a geolocated push at the right moment or a proximity offer. The activation is 1:1 and happens in real time.

The design respects the network model: Dataoris delivers the event and the segment; the one who talks to the user is your app and your tools. The push, the offer and the journey stay in your hands, with your brand, fueled by a physical trigger that arrives via webhook at the moment of the event.

Segments are dynamic by nature: a person enters and leaves them as they move. Whoever "passed near and did not enter" today may be a repeat customer the following month, and the communication ruler follows that transition automatically.

segmento vivo ativação 1:1

How it works

1

Segment

Audiences by point of interest, route, recurrence or absence.

2

Activate

Contextual notification, geolocated push, proximity offer.

3

Recover

Re-engage those who passed near and did not enter, or those who went inactive.

segmento vivo ativação 1:1

Why it matters

  • Live segments
  • Real-time 1:1 activation
  • Recovery of opportunities
  • Personalization by route

Ready to get started?

Talk to our team about Audiences & Activations or start with the documentation.