Out-of-home media with the metric it was missing: real people.
Measure real exposure and the impact of your panels by footfall, not by estimate.
Out-of-home (OOH) media has always been sold on traffic estimates. Without real measurement, it is hard to choose locations, prove delivery and justify the investment against digital channels that measure everything.
With spatial intelligence, you measure exposure and impact based on real movement. Third-party TVs and screens, equipped with our app, become measurement points that further enrich the audience reading.
How it works: the screen or the fixture receives an anchor (a TV integrated into the network or a GL Station) and starts recording the devices with the SDK that cross its range. Each exposure becomes an event with timestamp and dwell time, aggregated by H3 cell.
For the media owner, this changes the commercial conversation: instead of selling traffic estimates, you sell measured audience, with frequency and recurrence per location. For the advertiser, it opens up attribution: the same network that measures the exposure detects the store visit, and the path from the panel to the store becomes measurable.
Use cases
Real audience measurement
How many people, and how often, passed by each location.
Impact attribution
Panel exposure connected to the visit at the advertiser store.
Planning by footfall
Choose locations by density and movement profile.
Screens as sensors
TVs and panels with the app measure the present audience in real time.
in attributed visits